Abel Fragrance is a small privately owned company, founded in Amsterdam in 2013 by New Zealand-born and former winemaker, Frances Shoemack. Growing up in rural New Zealand with a yoga teacher mother and a farmer father, Frances has always hunted out the natural alternatives. But, not at all costs! So when she failed to find a natural perfume that smelt great, but was also chic and modern, the inspiration for Abel came. The man behind this collection is Abel's master perfumer, Isaac Sinclair. Commercial fine fragrance perfumer by day, Rockband-playing Abel perfumer by night. Sinclair is also from New Zealand, but trained in Paris and Milan, and based in Sao Paolo.