Vivetta Ponti grew up surrounded by antiques, art and nature in the idyllic Italian town of Assisi. Moving to Florence to attend the Academy of Fine Arts, the creative honed her skills in Bologna and Milan where she continued her studies before falling in love with the world of fashion. Whilst working for a series of luxury brands Vivetta began to learn everything about the embroidery and elaborate embellishment techniques that would go on to form the foundations of her eponymous label.
Inspired by her love of animals, especially cats, happy memories and stories from her childhood, Vivetta channels the charm of vintage toys, antiques, and tapestries into poetic collections with a surrealist twist. Her creations are moving ideas that reference designers from a range of artistic disciplines: From Italian legends Gio Ponti and Fornasetti, to the Art Deco works of Erté, illustrations by Luigi Serani, Slim’s photographs and Pablo Picasso’s masterpieces. Vivetta’s dreamlike designs move to the sounds of Marianne Faithfull and Connan Mockasin, Catherine Deneuve and the Nouvelle Vague.
From romanticism to irony, Vivetta’s multi-faceted universe weaves together a range of themes, presenting Made in Italy craftsmanship through unflinchingly modern codes. Nostalgic references are fused with contemporary shapes and preppy silhouettes to create collections that are fresh and full of whimsy. From cuffs to collars, hand and face details are embroidered throughout, forming an integral part of the brand’s design DNA.